Toppings Gelato

ales and sales management for a major pharmaceutical company, decided a career change was best for his family and became a stockbroker. It was in this context that he met and began working with Harvey O'Neil. Harvey, who was in his seventies, was planning on selling Badger Popcorn and was interested in investing the proceeds. As Dick learned more about the business, the spark that ignites the imagination of every entrepreneur burst into flame. Less than 1 year later, and with the help of his wife Ellen and sons Tim and Tom, Badger Popcorn became the Virnoche family business.
Passing the Torch
By 1993, Dick's hard work and innovative thinking had helped the company double its size twice since 1979. His sons, having been given more and more authority in the running of the business on a day to day basis, were ready to step in and continue the family tradition. On October 1, 1993 Tim and Tom bought Badger Popcorn from their Mom and Dad. "The Boys" have continued to do business the way their parents taught them -- treat everyone fairly and honestly, provide the best products at a good value and deliver excellent Customer service.
Harvey's Days
From its earliest origin, Badger Popcorn came about as a result of providing a helping hand to the pioneers of the modern concession industry. Harvey O'Neil was one of those pioneers. Harvey operated a popcorn wagon in the early 1940's. He got his start by playing fairs in Marshfield and Madison, Wisconsin. Harvey got into the habit of bringing along some extra supplies and selling to the other concessionaires at the fairs.